I am not an ECD.

I am a multidisciplinary creative & agency leader .

OK, that’s an ECD, I’ll give you that. However…

I’ve led work of all shapes, sizes and styles.
I have been ECD and Managing Partner of Anomaly London, during 10 years of huge expansion and growth.

I’ve built departments from a dozen to over fifty.
That work on global and local clients, that work cross-department and cross-discipline.

I have had a multidisciplinary career.
I can build brands, global creative platforms, or one-off, oddly-shaped work. I have created big ATL executions and campaigns that helped Work Club win Digital Agency of the Year.

I know the right idea will solve almost everything.
I know the right creative process will get to the right idea. I know there are far more creative processes than we embrace. I will constantly reinvent the creative process to do that. And I have built agency ops to help do that.

There are a thousand ways to get to the right idea and it’s this part of the job I get out of bed for.

Global, big stuff.

I’ve overseen relaunches for lots of massive brands… Finding MINI’s soul. Elevating travel for Expedia. Writing the future of Revolut, giving Pokerstars their swagger. Finding the feeling of Gordon’s Gin. Getting Captain Morgans’ spice on. Taking Rimowa places.

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Oddly-shaped stuff.

I’ve been in charge of a fair few weirdly shaped projects. I love messing with media and how things should be done.

Live surgery and MP lobbying for Cancer Research. Endless silliness for Virgin Trains. Galactic domination with Freeview. Giving Ancestry a voice in culture. High art and Bulgari. Shining a light on Grenfell.

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Digitally delightful stuff.

I had the privilege of working in some very heavy digital and innovation spaces. Making some pretty strange, unique things.

I Creative Directed Ballantine’s Whisky, which was a melting pot of wearable tech, product design for zero gravity, Instagram Magazines, digital art installations in airports and A.I. music.

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