Endless silliness for Virgin Trains.

Virgin Trains was an absolute tonal delight. the voice was that of a protest brand. It had enemies. It had shit to get off it’s chest. These were origins of the Virgin brand itself. It was deliberately art directed to look like a protest brand, as if it hadn’t been checked on the way out.

The original team of Oli, Craig, Mike and Ben built and maintained this world for years.

As the brand neared its end (the government hated them), I worked with the team to help make sure they went out in a bang of complete stupidity.

A very fast char, driving off a metaphorical cliff. A last hurrah.