Galactic domination with Freeview.

Freeview needed a repeatable vehicle that could talk about how good their channels were. It needed to last years and adapt to lots of different programming content.

The idea that Freeview content, broadcasting endlessly out there, for free, was good enough to distract Aliens from destroying the Earth, was a perfect way to keep the format fresh. We couldconstantly refresh dialogue and show clips.

The line “Crack Open The Good Biscuits”, was a piece of absolute brilliance on top from the team who wrote it.

The Aliens could become repeatable characters for the brand. They could do anything from discuss upcoming shows in a hilarious tone, to flogging you a 55” TV.