Taking Rimowa places.

We’ve been building a Rimowa brand that has the ability to talk both about itself as a hard-wearing, premium constructed, piece of engineering. But also a luxury lifestyle item.

Here we explored how every Rimowa is never truly finished. It starts life off the production line. And is repaired continuously throughout its whole life.

But at the same time, we’ve been able to look at the lifestyle side of Rimowa. Taking it beyond engineering, an elegant gift with personality and specialness.