Elevating travel for Expedia

Expedia came to us with a Black Friday brief. We wrote them a new brand strategy in response; “Experiences are better than things”.

“Made to travel” was born. We wanted to create a world for Expedia that strangely didn’t exist in travel brands. One of exceptional travel Magnum photography.

We stitched all that together by travelling the world through common objects, such as lemons, sand, arrows, plates.

I also jointly ECD’d the brand across both the London and LA offices. Two teams that made their own work for their specific markets, but were completely connected in the vision for the brand.

The campaign got a mention on the Smartless podcast.

And in OOH, we pushed the photographic beauty and wonder of travel.

For Expedia’s sports partnerships, we create lots of content for Liverpool Football Club. In our first season, a series called “Nothing beats being there”, about the IRL travel experience of live sport.

And in our second season, when Liverpool were not travelling (having not qualified for the Uefa Champion’s League), we encouraged fans all over the world to “Find Liverpool”. Be that in Liverpool itself, or places elsewhere where Liverpool spiritually belonged.

Culminating in a nice little farewell to Jurgen Klopp.

For Expedias sponsorship of the Uefa Champions League, we took this idea of “Nothing beats being there” further by sending in Legendary players into fanzones to experience the UCL in a way they never have; as a fan.

We also create an immersive UCL experience room for fans to get as close as possible to the feeling of being there.

And just as a little travel knowledge flex in Expedia’s owned media sites, we created a live scores mechanic that compared different travel icons or landmarks with each goal.

Part of the Expedias brand is also Hotels.com. Here we created work that explored the ideas that Hotels.com is a perfect matchmaker.