Finding the feeling of Gordon’s Gin.

When Gordon’s came to us, they said they were an old wooly jumper of a brand. We turned them into a high vis jacket.

The issue with Gordon’s was salience. They had for years, spent money on 60 second spikes that made an impression for a week or two, but didn’t keep the brand relevant and top of mind.

We set out to not create ads, but create a brand world we could create lots and lots of ads for.

We wanted the brand to be highly recognisable and simple. A category leader again. “Shall we” was our angle on gin. An invitation that wasn’t really needed. That nobody really needed to convince you on. Just a little, subtle, playful nudge.

The rest was creating a world that felt like G&T. A world that felt like a holiday. Of long summer shadows passing through an ice filled glass.

The writing actually came from gift cards. Just elevating this gin culture hiding in plain sight.

Many of our ads we didn’t actually do productions for. Instead we shot a huge bank of shots at the beginning and that became our toolbox when writing scripts.